Nonprofit Marketing Toolkit
Digital Communications Handbook
Give Where You Live Collier offers a great opportunity for you to increase visibility for your nonprofit and connect with others who support your mission. As a Give Where You Live Collier Day participant, you are an important voice for this important day. Engage in conversations about Give Where You Live Collier Day in the eight weeks leading up to (and after) the big day on February 21, 2018 (Noon on February 21, 2018 to 11:59 am on February 22, 2018).
The Community Foundation has created a guide with some basics and generic language to help you get started crafting your message. Included in the handbook: social media basics and sample copy, sample newsletter/email copy, and a planning calendar. Please keep in mind that these are general tools, we recommend personalizing your communications so they resonate with your supporters.
The updated 2018 marketing toolkit is now available. You can download and view further materials at dropbox link: https://www.dropbox.com/sh/u0d564dd0n1bl04/AABVn8TmQ4BsEwJgRhMEEofJa?dl=0
Sample Press Release
Download this sample content to modify and use as you please to, for a press-release to promote the Give Where You Live Collier campaign, for your nonprofit.
Give Where You Live Collier Logo
You can use the following logos for your newsletters or other communications materials to highlight your participation in Give Where You Live Collier.
Please note that you may not alter these logos in any way other than to resize them proportionally.
If you have any questions, please contact Cindi Withorn, Marketing Director, Community Foundation of Collier County, at 239.649.5000 or at [email protected] .
To download a logo:
- Right click on the logo you want.
- Select Save image as....
- Determine where you want to save the image on your computer to access later.
Available Logo Options
- White (Please note, white logo will not display on white background. Insert image on to differing background color to view.)
- Dark blue
If the logo is not visible on your screen:
- Select the link for the logo you wish to download.
- Select save.
- Unzip the file and use as needed.
Web Ads, Print Ads, Facebook Images and Postcards
Below are different types of announcements you can download and insert into your website, Facebook page and print materials.
To download a small web ad, right click on an image and select Save Image As. For linked ads, create a link to GiveWhereYouLiveCollier.org after copying image into a web page.
To download, right click on the image and select Save As. Post the image on your Facebook Timeline for an easy way for donors to share!
Print Ad – Color
Click Download to download the ad. (Half Page 7.5"x5" Ad)
Co-Branded Postcard Template
This postcard is available as a Word document or an InDesign File.
Insert your logo, name and URL in the boxes as marked.
Donate Now Button
Below is the image of the Give Where You Live Collier Donate Now Button. A Donate Now button will appear on your profile page when the Give Where You Live Collier site goes live. You may also use this image to put on your organziation's web page and link it to your GWYLCollier profile page to direct donors to give to your organization.
This image and other design files such as indd. or eps. as well various web ad sizes are availble through dropbox, click here to acess the dropbox link. You will receive a dropbox invitation so that you may download all available files. Files may be modified by adding your organization and logos. Files may not be used for any other purpose than promoting Give Where You LIve Collier 2017.